What is Visual Merchandising?
Visual merchandising is the art of showcasing a brand’s products, collections or services while respecting its identity and core values. Its main objective is to capture the customer’s attention and encourage him or her to enter a retail space. The practice brings together artistic flair and practical production skills. It is a must for anyone looking to create a relationship with or retain their customers and stand out from the competition.
By combining different types of know-how, In Situ* provides strategic insight into your brand and your retail spaces’ visual identity. We offer solutions for how to plan your space and show off your products.
We work with you on every stage of the project, from design (creation of mood boards and concepts as well as 2D and 3D visuals of your projects) to production, purchasing, installation and logistics. We offer flexible solutions and tailor each of our proposals to your individual needs.
We offer the following services
- Visual merchandising / window dressing: design, construction and installation of commercial shop windows and event sets
- Product staging and photography
- Ongoing support for shops: ensuring décor and window dressing comply with the brand’s branding and communications guidelines and ensuring these recommendations are implemented at points of sale
- Product merchandising: Presentation design and implementation
- Design of shops, trade show stands and showrooms
- Decorative services for shopping malls
- Staff training and coaching (trainers approved by the MQA)
Possible themes:
- Regular window dressing
- Sales / Promotions
- New items / Best-sellers
- Seasonal windows (summer, winter)
Or annual festivities:
- Chinese New Year
- Valentine’s day
- Independence Day
- Mothers’ Day
- Eid al-Fitr
- Diwali
- Christmas
- New Year’s Eve
